Top 5 Beauty Retail Apps on iOS in Romania - Q3 2023

In the third quarter of 2023, the beauty retail app landscape on iOS in Romania saw varying performance trends among the top 5 applications. Below, we delve into the weekly downloads and active user metrics for these apps, based on Sensor Tower data.

SEPHORA - Maquillage, Parfum experienced substantial growth in downloads, starting at 2.5K in late July and peaking at 18.5K in late August. Active users followed a similar trend, beginning with 1.6K and reaching a high of approximately 19.8K around the same time. However, both metrics saw a decline towards the end of September, with downloads falling to around 8.2K and active users to 14.1K.

Notino: profumi e cosmetici maintained a steady download rate throughout the quarter, ranging from 1.3K to 3K, with a slight peak mid-September. The app's active users consistently hovered around the 8.7K to 10.4K mark, demonstrating a stable user base.

Douglas Parfumerie & Cosmetice showed a modest download range between 574 and 1K weekly, without significant fluctuations. Unfortunately, data on active users for this app was not available.

Sephora – Beauty,Makeup,Parfum saw a gradual decline in downloads over the quarter, starting at 1K in late June and dropping to just 163 in late August. Active user data for this app was not provided.

CHARLOTTE TILBURY had relatively low download numbers, fluctuating between 23 and 229 weekly. However, the number of active users saw a steady increase from 326 in late June to 534 by the end of September.

For more detailed insights and performance metrics, visit Sensor Tower.